$HVCW Attitude Drinks remains a premium brand development company providing beverages that meet the uncompromising high standards of the consumer. Encouraging potential and achieving long-term profitable growth drives the Attitude team to making the best use out of each opportunity. That opportunity began with Vis Viva™, Attitude’s first developed brand launched in February 2008. With Attitude’s sights set on the premium energy drink and functional beverage categories, Vis Viva™ is to be followed by products currently in the exploration and development stages.