I just read something about a link to watch the Apple Conference. So, is this price increase we're seeing basically the same thing as what happened prior to the Google conference a couple years ago? Pre-meeting price pump, then dump right before the meeting? Set up anticipation that there's going to be some huge announcement about NTEK, then when it doesn't happen, as everyone is fully aware that it wouldn't, the price tanks again? Will be interesting to see. My guess is this is why we've been seeing the increased PPS. Time will tell.