I would add you also have to have the passion and be able to sell. I believe that selling is the key skill to a dealership and working with your stores and getting them to be a partner for the brand. Doing promotions and sampling as you see other dealers doing in their local markets, i believe helps in building the brand. Selling in getting it into the stores. I spoke to SMS the key is being in tons of locations, this creates more opportunity. If you can saturate a market then the product gains more acceptance in areas where people don't know it or have never seen it. Example is you see it in the c-store, then you see at the grocery store, you go to the hardware store and you see it and also at the liquor store, you finally say I am going to try that and bam you now have a customer. Also it take hard work and the longer its in the store the better it gets is what they told me.