Was in BB yesterday. A lot of UltraFlix ads playing on several TVs. Truly amazing hid in plane sight. One day people will find out at the opportune moment. The whole 4K industry is still in flux if you ask me. I'm waiting to purchase a 4K TV until UltraFlix is on it. No downloading a app no updating to this or that. Just push the button and wallah there it is. Hold on to your shares maybe we get lucky and no r/s.