The biggest hardware disappointment, however, is the Apple TV’s lack of 4K Ultra HD support. We understand Apple’s tendency to play to the masses, and 4K Ultra HD has hardly had time to enjoy mass adoption, but it isn’t a fad, either. Many consumers will likely buy a new TV after buying an Apple TV and find themselves wishing for 4K support . Amazon’s Fire TV, the Roku 4, and Nvidia Shield all offer 4K resolution, with Amazon, Netflix, Vudu, [b ]UltraFlix,[/b] and others offering increasingly large catalogs of 4K content to watch. It’s hard not to call this one a miss. ( No Others is even close to Ultraflix in it's offering period )

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