When i talked to SMS they said that was something when they first started working with HJOE that impressed them. One of the co-founders has a great understanding of social media. He does not run it on a daily basis as he is involved with dealers and production and promotions but they say he outlines and directs the vision of this. I agree i really like the social media. I have been watching instagram and they are really growing on that platform. They tie all of the social media together and now your seeing the dealers following that direction. I think its good for the brand but also for us who are investors.