Steve, this will be overlooked, IMO, but it shouldn't. This is one of my two "bigs", when it comes to movers and shakers for the stock. This is the "impulse" machine as I term it. These machines are eye candy, they are a novelty, an attraction that will not be overlooked by consumers. Just the chance to try the SM machine will create impulse buys. I think on a grander scale with the energy shot than the Hangover shot at first because LTCG resonates with millions of people and its a direct alternative solution to energy drinks than the caffeine-laden 5HE. This FB, although subtle is a big step forward for the company and intro to vending.