I'm not trying to start an argument because I do not have a 4K TV yet but I want to look at this from a different perspective so let's say I went today to Best Buy to buy one, most of the salesman have no knowledge of ultraflix as we have found out, leaving looking at the logo on the box wouldn't tell us any things as it doesn't say anything about 4K movies so I get home and I just just search for 4K movies 4K movies online, 4K content and 4K movies for free... Not one had Ultraflix on the first search page. Just saying how do 4K owners find out about Ultraflix?also, I'm a shareholder.