ECIG (under a different ticker) is also being traded on European Stock Exchanges e.g. Boerse Berlin, Boerse Stuttgart (both Germany)....it would not surprise me if soon other exchanges in the EU will also start to trade shares of the Electronic Cigarettes International Group, Ltd.
I posted this several months back but it was brought to attention once again on a different forum which is a good indication that more retailers see the full scale of ECIGs potential