$PNOW Having a ‘first mover advantage’ however, Oveedia is positioned to secure listings throughout Central America and the Latin countries of the Caribbean, which other OTA’s (large or small), operating outside of this specific region, currently have limited access to. While this almost exclusive regional access gives PURE the ability to charge upwards of 30% of the total reservation amount, to secure and maintain an early competitive advantage within the Central American-Caribbean region, the cost of Oveedia’s online hospitality reservation service is approximately 8% of the reservation amount. $EXPE $PCLN $TRIP