You are right....whith his background he could have gotten the top position in a global company with 10 times the total compensation from ECIG and just like before at MOLSON.

Why did he decide to turn ECIG around...the answer is legacy...in his age with his resume he has accomplished most in the business world. Now comes something different. Some people write history because they are the founders of start ups. O'Neil wants to link his name to the miraculous success story of the biggest global company on the market for e-cigs and vape devices and the only morally legitimate one (independent one from big tobacco) in the year 2025:::: EGIG INTERNATIONAL