Amazon was in desperate need of more content. I have a friend that has Amazon Prime and we searched for hours for a good movie to watch. It has less than Netflix and does not stream as well. The one thing that people keep forgetting is that we don't need to beat Amazon and Netflix to be an extremely successful company. The bigger the streaming business world becomes, the better for NTEK. This is what they planned on. The rising tide lifts all boats. And, right now the tide is turning to streaming instead of cable/satellite. The UltraFlix app is on every 4K TV and device that is being sold!