You are absolutely correct goodbuddy, David Foley has not only planned to compete with Amazon Prime but there have been things in the making he has designed and filed patents on new technology that was very well received by the biggest online retailer and is hopefully integrated this summer some time!
Lots in motion, timing and execution is critical in this race but keep in mind just owning 1% + or more of the revenues in this new and growing industry could and should be phenomenal returns in the future.