Agreed, if the UF app was built in to each platform sitting next to the other main apps everyone is familiar with, that would be the single best thing NTEK could accomplish for awareness and probably doesn'ft cost much, UF just needs the respect to be put there and they are hopefully gaining that respect by upgrading the tech and user experience with things such as version 2.0 and soon rolling out surround sound and adding in HDR and continuing to add big content deals.