I can appreciate your view. Right now some of us would like to believe that Ultraflix has the best 4k content so while Ultraflix is on top we should let the world know in a big way by reaching out to the small percentage of households that who do have 4k tvs. That wouldn't be bad of course and would help revenue no doubt. I just don't think they have to budget right now to take that approach. I just think they are trying to do what they can with what they have. We have seen larger company throw Ultraflix's name out there which is impressive. I still think they can do more with some creativity.