To. Me we are in a critical time with the opportunity to create the first impression a perception that we BELONG with the other names like netflx and Sony and amazon. We need to use this time to market effectively to say NTEK is the Future. We need to position ULTRAFLIX squarely in the public eye now before the sale of 4K TV sales really climb. The customer should not have to dig to find us! BRANDING ULTRAFLIX is our goal. The target. The customer needs to see us as THE CHOICE! NTEK