NetFlix struggles with trying SameDay release on it's own showing It's not easy to go it alone...Burning up valuable cash this will hurt unless they raise prices... On the other hand when the Studios do this with UltraFlix it'll be with full backing..Better business model to release in theaters and UltraFlix also If in the Future Ntek does it's own Movies It can easily get it's price from Subscribers...
http://www.latimes.com/entertainment/envelope...story.html

“It's going to be very, very difficult for Netflix to get the major theater chains to carry its movies,” said FBR Capital Markets analyst Barton Crockett. “It's really not going to make much money from playing these movies in movie theaters in the United States.”