I agree...Paramount has already been first to say they will early release movies to VOD once they fall below a certain viewership threshold in theatres. Someone has to be a disruptor to get back in the game or further dominate. Paramount is 6th in market share for releases. Shareholders are demanding change now and are holding the ceo's feet to the fire and want a streaming platform. This article mentions alibaba as a possible courter and their investment into MI 3 rogue nation...
http://finance.yahoo.com/news/viacom-says-see...rc=applewf