I am liking the proposed marketing effort........ but can someone state in plain English what D Wong is stating and what is meant by 'slightly discounted availability of 4K content". Always seems to be a communication problem and then we are forced to read between the lines and connect the dots

Quote from IR

Every buyer of a 4K TV set is hungry for 4K content. In addition we are working with retailers nation-wide to do in store point of purchase promotion by having sign up for slightly discounted availability of 4K content on UltraFlix which also helps them sell more TVs. ne state in plain English