Something worth pointing out here is that the financials don't offer a clear starting point and growth trajectory for UltraFlix. It's not like we can say the Sales Media category had $0 revenue in Q4 2014, because Nuvola sales were included in this category at that time. As UltraFlix sales ramped up, Nuvola sales naturally dropped. Because UltraFlix sales rose as Nuvola sales fell, it's harder for us to appreciate the pace at which UltraFlix sales grew over the past year.

I'm guessing that UltraFlix represents the lion's share of the $2.28 million in Media this quarter. If we consider that UltraFlix really only started generating revenue in Q1 of 2015, then going from $0 to approximately $2.28 million in one year looks more impressive than going from $1.85 mil to $2.28 mil in one year.