I think in this case it's nearly to create a more attractive share structure. Just my opinion but this signals the end of the toxic financing and major dillution. If what's been said ie they are not relying on shares to fund operations is true this isn't a bad thing. Typically in penny land a rs is done just to be able to further dilute but I don't think that's the case here. I believe subscribers and revenues are almost to the point where the company will finally be able to address the bloated share structure. I think management feels post rs the pps will more accurately reflect the companies value and a future rs maybe 4:1 or something smaller will be used for uplisting.