Yeah, they know. I don't know about you and other long term investors on this board, but I was VERY HAPPY WITH WHAT I DID NOT SEE FOR DILUTION IN THE DISCLOSURE!! These dudes have launched this brand without bending over for the likes of Cryin Ridge, Stinkin Park, or any other venture capitalist blood suckers. That's a very VERY good thing for early investors. One of the things that makes this start up really stand out as a ground floor investment opportunity. Can't imagine why we would keep seeing someone posting their contrary assessment of the dilution. When compared to most other start ups with less than a year of sales behind them, they are sittin pretty as I see it. I know you see it that way too. We just need to put our feet up and watch the show with some cold, spiked Rocky Mountain High!!