I think we are trying to relate this visitor page rank to a number of subscriptions to the UltraFlix streaming service. There is a problem with this relationship. A visit to the UltraFlix website does not correspond to a subscription. After somebody subscribes to UltraFlix they will rarely visit the UltraFlix website again. Once you join UltraFlix you use the app on your TV or STB or personal device to stream a movie. This does not get reflected as a unique visitor to UltraFlix.com. If the website rank stays constant it does not mean that UltraFlix membership is not going up. It just means that the number of people going to UltraFlix.com is not increasing. It is a great indicator of interest in UltraFlix but it does not have a very close relationship to number of members.