Mainly, they'll be pushing to have age limits (and warnings concerning safe quantities/day) on energy drinks so kids and ignorant adults aren't drinking it like Kool-Aid, and Monster wasn't including the caffeine content on the can labels which just wasn't a good idea. Anyhow, RMH Brands also has three great tasting and healthy drinks that don't even contain caffeine. I think Rocky Mountain High Brands will do fine regardless of Monster's issues. At least the management team for Rocky Mountain High Brands isn't trying to hide contents. Instead, they're using contents as a major selling point.