The NFL isn’t looking for a long-term relationship, said the people, who asked not to be identified because the talks are private. The league wants to use the next few years to experiment with different kinds of media, distribution models and technologies. By the time the NFL’s biggest broadcast contracts expire in 2021, it will be prepared to sell a broad array of digital rights -- and make more money.


Article: http://www.bloomberg.com/news/articles/2016-0...ing-rights