With the sixth highest consumption rate per capita in the world, according to the International Bottled Water Association, the UAE bottled water market is attractive to brands from around the world. Some 141 litres of bottled water was consumed by the average UAE resident in 2013, it says—the global average is just 37.5 litres per person. According to Euromonitor International, more than 1 billion litres of bottled water is sold every year in the UAE via off-trade channels (a figure which excludes hotels, restaurants and cafés), bringing in revenues of 1.4 billion dirhams ($381 million). Euromonitor expects the market’s rate of growth to increase from 6 per cent over the last few years to 7 per cent through to 2019. By then some 1.4 million litres are projected to be sold, generating revenues of almost 2 billion dirhams. BRWC IS H20 GOLD