The strategy since Dan and Phil took over was and is to build it for a buyout. That is one of the reasons they have chosen to save the company the high cost of any aggressive IR efforts as market price is meaningless when it comes to calculating a buyout valuation.

Dan has finally gotten pissed off at the manipulation and the fact that all his and Phil's hard work to turn the company around has not shown results in market cap due to the shorting/manipulation. Hence their change in willingness to engage in proper IR campaigns and efforts to take down the illegal traders.