Correct...no IR consultants by O'Neil selected yet; current placeholder IR firm during the ongoing selection process is idle (stinks)...I'm sure that having a celebrity at hand is on O'Neils's mind (and coming)...some of these might be really greatful to the vaping alternative (it keeps their challenged health in check; see Ron Woods, Willy Nelson) which translates into life extension; thus, 1) I don't think that they would advertise for e-cigs form Big Tobacco but for ECIG and 2) they wouldn't charge as much as if it was for just a life style or fun product.