You Have to wounder what Amazon is thinking after they just purchased a Box maker Elemental Technologies and of course I would imagine they were going to use HEVC compression to in encode, but they now have to go to Technicolor direct for 12 of the patients..... the industry will need to step back and try and understand where HEVC stands going forward....hmmmm messy Glad we Have our own Sauce!! Alot CHEAPER AS WELL!!