Apple has confirmed to Yahoo Finance that it is a Super Bowl Host Committee sponsor.
The Super Bowl Host Committee is critical to the presentation and ultimate playing of the Super Bowl. ( without them No Super Bowl)

Like a regular business, the Host Committee has employees that work on the day-to-day functions needed to plan events, entertainment, and most other facets required to get Super Bowl week, and the Super Bowl, off the ground. Above the leadership team is an advisory board that provides help where needed.