I was out shopping for TVs today at Costco. My favorite has always been the OLED. If it wasn't for the sales guy taking the wind out of my sails and informing me this great price on this OLED was NOT 4K I'd have bought it. Be careful out there when buying a TV as I never knew the LG OLED did not come in 4K. It was even 3D which was even more decieving. Ughhhh. See model number in picture