That has been my experience as well. I'n confident in my investment. I see UF at Best Buy and have for awhile now. But, when I mention to BB employees they are clueless about it. They simply mention the big names and not much else.
I'm hopeful one day, UF will be a big household name. For right now, other than investors I personally don't know anyone that has even heard of UF.
The best buy promotion hasn't happened IMO.