They don't win unless we sell but they are very very exposed to the potential for huge losses. Longs are not selling rather they continue to accumulate which is the last thing the shorts want. They want the company to fail and that is not happening from my vantage point. Look at the history of SIRI and know that the shorts have already lost big there and are continuing to lose as SIRI grows.
I think the company knows exactly what it is up against and is working its plan accordingly. Go NTEK!!!