He still holds a very large piece of the pie. He probably knows what the upside potential is for this brand, and he's restricted to 1% every 90 days max. There has been speculation tossed around, but nowhere did I see a statement saying that the only shares held by R.M. were Series C Preferred. Those shares were issued in December and he sold many shares, gradually I presume, well in advance of that issue. He was most likely entitled to whatever transactions he made and surely his investment capital was needed to get the ball rolling. The pps will begin moving back upward soon. The longer you wait to buy the greater the chance you'll be paying 3 or 4 times the current price.