My guess would be that it's a cheap way to have marketing materials on the site. I have seen a good number of those in the past. I don't know how they expected that anyone would find those videos. You basically have to fumble through the site. You'd think they'd be highlighted.
They need a way to get national, if not international exposure yet they don't seem to do anything beyond PR's to attempt to do it. Last year I actually emailed every editor of every newspaper, large and small, in the NJ area about the big deal in China. Only the smallest local paper picked up and ran the story.
In my experience, the news world is hungry for good stories. My PR guy didn't have trouble getting me interviewed by the Wall Street Journal, NY and LA Times, Kiplinger and Money magazines, radio shows and occasionally on TV. And my story and products were far less compelling than the Coates story. I just don't get it.
If there is actually a delivery (last week of January coming up. Tick tock, tick tock) soon, and if the masses knew about what this technology could do, wouldn't you think thousands of people would be interested in having a piece of this ?
It almost makes me think that George isn't so sure things will work long term, so he's afraid to have too many eyes on him. What do you think ?