Looking ahead, UltraFlix said it will in a few weeks add “hundreds of major studio blockbuster titles for EST and rental.” That’ll require that the UltraFlix app on UHD TVs to be updated — no problem since the UHD TVs are already connected to the Net.

Nanotech’s announcement highlights the fact that a dedicated, highly focused technology startup can succeed in a world of giants and also that HDR is quickly becoming an integral part of 4K. It requires HDR content and an HDR capable UHD TV.

Verizon clearly despite prior contradictory statements by one of its FiOS executives, has at least one division looking to profit from the coming 4K market.