that is a good strategy K. i like. UF can just fill the void netflix leaves behind. i find it interesting that netflix never went 4k- they didn't even dare compete. knew they would lose the race and spend too much money chasing. and we are even better than f'n amazon and hulu. it's really quite impressive. anyway.. i digress. ntek should time their marketing to the the short attack soon to come to netflix. this would naturally lead eyes to whoever can step up to the plate next and fill their shoes- UF