MDHI News MDHI Reaches Agreement with Leading Advertising Firm for Official MotorBooster™ Fuel Catalyst Product Launch

2012-05-01 09:00 ET - News Release

KING OF PRUSSIA, Pa., May 1, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced it has reached an agreement with branding and advertising firm Fried/Drake/Green to assist in the rollout of its fuel saving MotorBooster™ engine catalyst product.  This new team represents over 60 years of experience in supporting advertising and marketing efforts for companies competing in a wide range of marketing arenas and has managed some of the nation's leading brands.  Under the terms of the agreement, Fried/Drake/Green will establish a solid branding strategy, develop marketing materials including new websites, product brochures and demonstration videos, design a long-term public relations/social media program, and institute both additional radio advertising and a new television-based marketing campaign.

Marvin Fried, Partner and Chief Creative Officer at Fried/Drake/Green commented, "We believe MotorBooster™ has the potential to develop into a major national brand within the consumer marketplace and thus we have decided to put our firm's full efforts behind this amazing product.  We have a history of applying only the best and most experienced corporate resources to the introduction of new products and we believe we will be able to do the same for MotorBooster™.  We look forward to applying a collaborative approach in conjunction with the MotorBooster™ product team to make MotorBooster™ a significant success in the marketplace."

In a recent independent third-party dynamometer test an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment.