The market is huge. Billions. There will be other companies taking a crack at it as well beyond. ESS has been developed over many years. It's not an easy thing to develop and there are challenges to overcome as noted in the RGIN 10K.

ESS is proven. What other product in phase 2 can you go back and look at the 13 year history. To the average joe public investor, they really don't understand the relevance. Same thing with Elto. They can go back and look if the people are fine or grew another nose.

http://www.amarantus.com/news/press-releases/...ngitudinal