My guess is that they said they were getting ready to load HDR formatted films are they doing some testing on the many new TV ? also since this is the month we're going live 4k broadcasting as was suggested could they be working on the ad inserts dotting the I and crossing the t on the varied ads being created?
Or something big is being worked on like a world's largest 4k gaming library?
we got a whole lot of Irons in the fire