Winston, Agreed the more 4K Screens out there.. they need 4K content! but Not all 4K content is created equal!! and doesn't matter if there is 4k out there if it can't get to the screen! our secrete Sauce and being able to drop the Bit rate to a level and (KEEP 99% of Original Quality) that the "MASSES" can view in my Opinion is the Kicker!! and will be a part of our success!