Sounds good and all, but IMO, the vast majority of American households with 4K TVs are not going to rush out and buy a $500 + 4K player with only 30 odd movies available by the END of 2016 when they can stream over a 1000 titles through Ultraflix for a fraction of the cost. In addition, I suspect those BlueRay movies will cost nearly $30 a piece and doubt RedBox will offer rentals of them until late 2016 or 2017 at a hefty mark-up as well.