Here's a 2016 UF growth chart month by month that
shows how UF reaches the 2016 revenue tgt
very reasonably based on $5 monthly average
per user of UF

UF users > Revenues
Jan 2016 > 600K > $3.0M
Feb 2016 > 700K > $3.5M
Mar 2016 > 800K > $4.0M
April 2016 > 900K > $4.5M
May 2016 > 1.0M > $5.0M
June 2016 > 1.1M > $5.5M
July 2016 > 1.2M > $6.0M
Aug 2016 > 1.3M > $6.5M
Sept 2016 > 1.4M > $7.0M
Oct 2016 > 1.5M > $7.5M
Nov 2016 > 1.6M > $8.0M
Dec 2016 > 1.7M > $8.5M
^^^
total > $69M