Apple is probably right when it says the future of television is apps (ULTRAFLIX). But the latest version of the Apple TV is still so 2015, especially when compared with competing devices from Roku and Nvidia.

(Roku 4 has a channel that finds programs available in 4K, with many shows and videos from Ultraflix, Amazon, YouTube and Netflix.)
AND BOY ARE THEY FINDING IT!!!!!!

http://www.sfgate.com/business/article/Apple-...692689.php