Walmart here in my small town has 4k TVS with the UF advertised all over them. Most of the people I have talked to who are buying them know they need to purchase content and most of them are after the immersion movie experience not a serial show. I think we will blow through 1 million easily. Access to this is app oriented and you don't have to leave home. Most tech interested people don't bulk at having to download, upgrade, reboot etc...it's all part of this new age.