I agree, promote the product! Consumer awareness will draw awareness from the right investors, the ones who want to invest in a good company, but big gains. I'm an Realtor / Real Estate Broker for a top producing firm. We have a team of 7 agents, but close as many transactions as the large firms in the area. The way we do that is by selling our product (first class service and real estate experience), not just promoting the same houses every other firm is trying to sell. Here is a tweet I just did to draw awareness from @netflix and @amazon consumers.

Check out @TruCarolinaHome's Tweet: https://twitter.com/TruCarolinaHome/status/67...85024?s=09

Tide has turned: Roku 4 just scored access to Ultraflix’s massive Ultra HD movie catalog https://t.co/R57zTIpvbj via @AmazonVideo @netflix