We don't need artificial exposure. But for those who are inclined to bringing up Netflix, lets explain first what they are. They set the benchmark for everyone else to follow and if you look at there history you'll see just how long it took them to succeed in a market place that did not exist, before. They basically set the stage by which many can now follow. Ours will be a much easier push because of it. And this is what is really important to understand. We, the company, investors, and all else involved because the industry, broadcasters allowed it to, why? because it makes itself a lot of money. It's a beautiful thing. All works together, as it should without any outside artificial, players involved. There a different animal. O.K.