This live 4K thing is huge. If UltraFlix can demonstrate that it can be done at a reasonable bitrate we immediately become the kind of the hill. The big fella's will be knocking down the door at NTEK if we do it at a lower bitrate than anyone else. The Yahoo stream of the NFL game was successful but the picture quality at times was not great and the bandwidth needed was to high for most of the world. What UltraFlix has accomplished with its current content is amazing, but if they can prove to be the leader in LIVE streaming??? This could turn this company into a billion dollar company practically overnight. IMHO