At this point in time it the most effective strategy to get to owners of 4k They are the ones looking for content and needs it now 2k owners are not the market ntek is after and we're not trying to convert 2k viewers to 4k they'll do that by the manufactures in the stores where only 4k sets will be sold ...when no more 1080 can be found then Ntek would need to BRAND itself to the market with UltraFlix everywhere 2016 EOY the entire world will KNOW ULTRAFLIX Mark It..