That is also a point I wanted to bring out.... COMMERCIALS !!!!! The ones that own the Content ... The Paramount .... The Warner Brothers ..... MGM ..... NFL... The Howard Sterns, want to hook up direct with a Steaming provider like UltraFlix .... AKA.. "A Utility Provider" and stiking the best deal for "THEIR CONTENT" .... And get a %%%$$$ of the Commercials. Cutting the cord....